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Kenneth R. Florin


James D. Taylor


Media Mindshare Leadership Series

Loeb & Loeb’s Advanced Media and Technology Department is proud to present our Media MindShare Thought Leadership Series, a collection of video interviews with Loeb & Loeb clients and attorneys discussing social media, mobile marketing, privacy, behavioral advertising and other issues of interest to Fortune 500 advertisers and advertising agencies.

Controlling the Message

Christopher McCleary, Associate General Counsel, VISA Inc., discusses some of the innovative ways VISA has used social media and the legal challenges associated with those programs.

Elizabeth Murphy, Vice President and Deputy General Counsel of the San Francisco Giants, talks about how the Giants use social media to connect the brand, team and players directly with the fans.

Dealing with Data Security

Chris Curry, General Counsel of Gage, discusses the importance of managing relationships with all the players involved in data security, from software providers to back-up security systems, so that the data security value chain is appropriately coordinated around the client’s expectations.

Loeb & Loeb privacy expert Ieuan Jolly explains how privacy and data security concerns are driving marketing decisions today.

Keeping Consumer Trust

Jim Taylor, Partner and Co-Chair of Loeb & Loeb’s Advanced Media and Technology Department, highlights how behavioral advertising is changing the way companies are conducting business.

Loeb & Loeb associates Nate Hole and Seth Rose discuss recent developments in the behavioral advertising self-regulatory program and how consumers are responding to the growing use of behavioral advertising.

Managing Social Media

Luis Hernandez, Regional Counsel NA for Unilever USA, explains the legal risks associated with using social media to advertise and market products.

Rupen Fofaria, an associate at Loeb & Loeb, discusses the benefits of social media marketing, as well as the legal issues that arise when you invite consumers to participate in advertising and promotions programs.

Mobile Messaging

Kelsey Joyce, Director of Legal Affairs at T-Mobile USA, talks about the increasing popularity of location-based advertising and why mobile marketing is governed in part by outdated telemarketing and email marketing laws.

Ken Florin, Partner and Co-Chair of Loeb & Loeb’s Advanced Media and Technology Department, discusses the benefits to consumers of behavioral advertising and the importance of transparency when using behavioral advertising.

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